Someone I recently met said to me, “You’re just like you are on your blog.” I took that as a great compliment, as I try to project a friendly and approachable image as I write. And that, I think, is part of what attracts people to reading my blog, my book, and ultimately hiring me as a consultant.

When I first started writing the blog, I tried to be all business, keeping my personality under wraps. After all, I wasn’t just representing myself on the blog, I was representing my company. But after a while of striving for stodgy, impersonal writing, I realized that as a consultant, my personality IS the company�