Scott is a true personality in his own right, quitting his day job as a lawyer to start a business he was passionate about … selling “gear management clothing” and creating his own brand with ScotteVest. His products and his story have been featured in media worldwide including The New York Times, Wired, BusinessWeek and The Big Idea with Donny Deutsch.

In this interview, the first video installment of The Personality Project, Rohit interviews Scott about how he uses his personality (and some of the ideas from Personality Not Included) to get his business to stand out. Scott covers the thinking behind his recent site redesign, his newfound passion for online video, and tackles the tough questions on the real ROI of personality.