The Personality Project is a group blog about why personality matters in creating authentic marketing and branding.

The Personality Project


The Personality Project is an invite-based group blog.  This means that each contributor has been personally invited to offer a post to the site because they have a personal or company story that offers a lesson to readers about how to use your personality to get your business to stand out.  If you know someone who may be a good contributor to the site, or if you think you might be a good addition yourself … feel free to send an email to

In your email, be sure to offer up:

  1. Your story of how you got to where you are today
  2. How personality has played a part in that
  3. What is the most interesting thing you have learned about personality

That’s it!  We’re taking new contributors all the time, so go ahead and send your email if you think you have a great story worth sharing.

Being faceless doesn't work anymore.
The Personality Project is an online collaboration to uncover the many ways that personality matters for brands and individuals to stand out. The site is inspired by the new marketing book Personality Not Included.
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Rohit Bhargava Rohit Bhargava
Influential Marketing Blogger & SVP, Ogilvy 360 Digital Influence
Dave Balter Dave Balter
Founder & CEO - BzzAgent
Tony Hsieh Tony Hsieh
Founder & CEO -
Yvonne Lembi-Detert Yvonne Lembi-Detert
Founder & CEO - Personality Hotels
Premal Shah Premal Shah
President -
Sharelle Klauss Sharelle Klauss
Founder - DRY Soda
Amit Gupta Amit Gupta
CEO & Founder - Photojojo
Larry Smith Larry Smith
Editor & Founder - SMITH Magazine
John Bell John Bell
Managing Director & Executive Creative Director, Ogilvy 360 Digital Influence
Andy Sernovitz Andy Sernovitz
Author, Blogger & Co-Founder of WOMMA
Joshua Onysko Joshua Onysko
CEO & Founder, Pangea Organics
Jake McKee Jake McKee
Chief Ant Wrangler, Ants Eye View & Former Global Community Relations Specialist, LEGO
Valeria Maltoni Valeria Maltoni
Conversation Agent & Fast Company Blogger
David Avrin David Avrin
The Visibility Coach
Nedra Nedra Kline Weinreich
President, Weinreich Communications and Founder of Social Marketing University
Scott Scott Jordan
Founder, ScotteVest

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